新使(shi)命新征程，新品牌(pai)新形象。6月6日，中國廣(guang)(guang)(guang)(guang)電品牌(pai)升級暨廣(guang)(guang)(guang)(guang)電5G和融合業務(wu)品牌(pai)發布(bu)會在北京歌華(hua)大(da)廈盛(sheng)大(da)舉(ju)辦，“中國廣(guang)(guang)(guang)(guang)電”、“廣(guang)(guang)(guang)(guang)電5G”、“廣(guang)(guang)(guang)(guang)電慧家(jia)”三大(da)品牌(pai)標(biao)(biao)識及廣(guang)(guang)(guang)(guang)告語同(tong)時亮相，各(ge)地(di)廣(guang)(guang)(guang)(guang)電網絡公司(si)營業廳(ting)門頭同(tong)步換標(biao)(biao)，發布(bu)會現場還正式啟(qi)動了全國范圍(wei)廣(guang)(guang)(guang)(guang)電5G友好用戶192號碼預約(yue)活動。

　　這是中國廣電(dian)(dian)貫徹黨中央、國務院(yuan)決策(ce)部署(shu)，落(luo)實(shi)中宣部、工(gong)信部、廣電(dian)(dian)總局工(gong)作要求，推動全(quan)國有線電(dian)(dian)視(shi)網絡(luo)整合和廣電(dian)(dian)5G建設一體(ti)化發(fa)展的最(zui)新(xin)行動，標(biao)志著廣電(dian)(dian)5G即將到來(lai)。

　　中(zhong)(zhong)(zhong)(zhong)宣部(bu)、工信部(bu)、財政部(bu)、廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)總局、北(bei)京(jing)市相關部(bu)門領(ling)導，中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)戰略(lve)合作伙伴相關領(ling)導出席，并與(yu)中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)領(ling)導班子成(cheng)員一起，共同為(wei)中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)品牌揭牌。中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)黨委書記、董事長宋起柱(zhu)發(fa)表《用品牌力(li)量(liang)助推(tui)中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)高質(zhi)量(liang)發(fa)展》的(de)致辭。人民日(ri)報(bao)、新華社、中(zhong)(zhong)(zhong)(zhong)央(yang)廣(guang)(guang)(guang)(guang)播電(dian)(dian)(dian)(dian)視總臺(tai)、光(guang)明日(ri)報(bao)、北(bei)京(jing)日(ri)報(bao)等(deng)媒體現場報(bao)道，各(ge)省（區、市）廣(guang)(guang)(guang)(guang)播電(dian)(dian)(dian)(dian)視主管部(bu)門、各(ge)省廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)網絡(luo)公(gong)司負(fu)責同志，中(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)各(ge)專(zhuan)業(ye)子公(gong)司負(fu)責人以及各(ge)大互聯(lian)網媒體平臺(tai)、廣(guang)(guang)(guang)(guang)電(dian)(dian)(dian)(dian)與(yu)通(tong)信行(xing)業(ye)知名自媒體通(tong)過視頻參加發(fa)布會。

　　宋起柱(zhu)在致(zhi)辭中表(biao)示，奮(fen)進新征程，擔當新使命，需(xu)要(yao)重塑新品(pin)牌，樹(shu)立新形象，這是(shi)現代(dai)企業(ye)開(kai)展市場(chang)營(ying)銷的(de)(de)(de)重要(yao)措施(shi)；是(shi)向廣(guang)大用戶傳(chuan)遞理(li)念(nian)、溝通(tong)感情的(de)(de)(de)重要(yao)載體；是(shi)在復雜的(de)(de)(de)市場(chang)環境中構建差異化(hua)競爭(zheng)優勢的(de)(de)(de)必然選擇(ze)。在新的(de)(de)(de)品(pin)牌引(yin)領下，中國(guo)廣(guang)電將(jiang)堅(jian)定(ding)(ding)不(bu)移傳(chuan)承紅色(se)基因，全心為民(min)，全情服務(wu)，以實際行動踐行中國(guo)廣(guang)電的(de)(de)(de)初心和(he)使命；將(jiang)堅(jian)定(ding)(ding)不(bu)移貫徹綠色(se)理(li)念(nian)，安(an)(an)全為基，健康為本，持續提升網絡安(an)(an)全保障能力，拓展專網服務(wu)廣(guang)闊空間，為建設文化(hua)強國(guo)、網絡強國(guo)、數(shu)字中國(guo)打造(zao)堅(jian)不(bu)可摧的(de)(de)(de)信息網絡安(an)(an)全底座；將(jiang)堅(jian)定(ding)(ding)不(bu)移擁抱藍色(se)科技，守正創新，融合開(kai)放，發(fa)展智(zhi)慧廣(guang)電網絡，打造(zao)“手機+電視(shi)+寬(kuan)帶(dai)+語音+直(zhi)播衛星+X”全融合業(ye)務(wu)體系(xi)，深耕(geng)智(zhi)慧家庭(ting)、服務(wu)文化(hua)民(min)生，融入千行百(bai)業(ye)、賦能數(shu)字經濟，走出一條有廣(guang)電特色(se)的(de)(de)(de)融合發(fa)展道路。